Dubai · Since 1973

Abuseedo Holding

A family trade that began in 1910, now a Dubai holding company in food trading, farming, logistics and technology.

Companies of Abuseedo Holding

What we do

Every company runs its own business, team and website. Pick one and go straight to it.

Food trading

Fresh fruit, vegetables and agro-commodities: bought at source, shipped in, and supplied to wholesalers and retailers from Dubai's Central Fruit & Vegetable Market.

Abuseedo Trading

Where the family business began: importing and re-exporting fresh fruit and vegetables from Dubai since 1973.

abuseedotrading.com

O&A Trading

Established in 1991: one of our long-standing companies in UAE trading and export.

oatradingllc.com

Fwakeh Al Rabee Trading

Fresh vegetables, delivered to UAE retailers.

fwakehalrabee.com

Admiralon

Agro-commodities for business buyers, from the Jebel Ali Free Zone: fresh produce, coffee, beans and sugar.

admiralon.com

Agrux General Trading

Food and beverages, fresh fruit and vegetables, and general goods.

Website coming soon

A & AJ Trading

A Dubai trading company of Abuseedo Holding.

Dubai, UAE

Farming

Growing and packing at source, from Ras Al Khaimah to Zimbabwe's Mazoe Valley.

Tropi Farms

Our farming company in Ras Al Khaimah.

Ras Al Khaimah, UAE

Tropi World

Grower-packers of tropical produce, from farms in Latin America, Asia and East Africa.

tropiworld.com

Interfresh

Zimbabwean agribusiness, incorporated in 1953: citrus, avocados and fresh vegetables for home and export markets.

interfresh.co.zw

Mazoe Citrus Estates

One of Zimbabwe's oldest citrus estates, north of Harare. Its first commercial orchards were planted in 1914, and the Mazoe Dam has watered them since 1920.

Mazoe Valley, Zimbabwe · part of Interfresh

Logistics

Cargo cleared and moving: for our companies and for outside shippers.

Agrux Cargo

International shipping, customs clearance, freight brokerage and road freight by light and heavy trucks, run from Dubai.

agruxcargo.com

Technology

Two companies, two jobs. SMBDM Technology builds the software. SMBDM sells services to other businesses.

SMBDM Technology

The software house. Builds and maintains the systems our companies run on, and publishes the SMBDM apps.

smbdmtechnologies.com

SMBDM

The services brand for UAE businesses: websites, workflow automation and AI, plus accounting and company services.

smbdm.com

Investments

We also hold investments in hospitality and services in Dubai.

Our story

A family trade since 1910

In 1910 Omar Abuseedo, aged ten, started working in the family trade with his father. In 1973 his son, Rasheed Abuseedo, founded Abuseedo Trading in Dubai. Every company on this page grew out of it.

Rasheed Abuseedo died in August 2025. His family carries on the business he built, which has grown from fresh produce into farming, logistics and technology.

1910the family trade begins

1973Abuseedo Trading founded in Dubai

5sectors, from fresh produce to software

1910
Omar Abuseedo, aged ten, starts working in the family trade alongside his father.
1973
His son, Rasheed Abuseedo, founds Abuseedo Trading in Dubai, importing and re-exporting fresh fruit and vegetables.
1991
O&A Trading is established. It is still one of our companies in UAE trading and export.
2025
Rasheed Abuseedo passes away in August. His family carries on the business he built.
Today
Food trading, farming in the UAE and Zimbabwe, logistics, technology and investments.

Leadership

The family at the helm

Rushdi Abuseedo

Technology, finance and wealth

Runs the holding's technology, finance and wealth management.

rushdiabuseedo.com

Hadi Abuseedo

Chief Executive Officer

Leads the day-to-day running of the core business.

Karim Abuseedo

Business Development

Works across the business and leads Admiralon.

Contact

Get in touch

General enquiries go to our Dubai office. For a specific company, its own website has the right contact.

Office: Abuseedo Trading, Shop 43, Wholesale Building 2, Central Fruit & Vegetable Market, Dubai, United Arab Emirates
Telephone: +971 4 320 0808
Email: info@abuseedotrading.com